Our Identity

At The El Paso Independent School District, when we say “I Am EPISD” it is more than just a tagline, it is our driving force. EPISD is a critical component of the fabric that is El Paso. We all share in the responsibility to make it all it can be and share in the commitment to help ensure the future. Our students, administrators and staff share a passion for making the greatest impact on our community and the world around us to benefit society now and in the future. We see examples every day of how EPISD students are changing the world in large and small ways. Together, We Are El Paso. We Are EPISD.

Our brand communications guide helps our stakeholders in understanding the value and impact of our first class school district by sharing these stories and images in a consistent and compelling way. Presenting a unified image is key to increasing El Paso ISD’s visibility and recognition. The EPISD Office of Community Engagement maintains the official identity guidelines, which define the elements that form the foundation of the El Paso ISD brand. District staff, students and administrators should use these guidelines as a reference to maintain a consistent and effective identity in the communications and publications they produce. It includes basic rules and guidelines for formatting and the use of the approved district brand.